Keynote
Impact Starts With You!
A mirror for personal leadership, culture and execution in times of change

17.5 hours
non-stop swimming, without a wetsuit
7
team members who had never guided a Channel crossing before
EUR 59,000
raised for the Hersenstichting
Winnifred Noorlander swam the English Channel from England to France in 17.5 hours, after recovering from a concussion that lasted three years. Not a sports story, but a practical framework for moving forward when circumstances are not your choice. She takes you back to the first six hours, when she was seasick, and to the moment after twelve hours when she learned five more hours were still ahead. She keeps returning to the same point: you can always take ownership of a situation that happens to you, and complaining rarely moves you forward.
Personal leadership
Taking ownership of a situation you did not choose. That starts not with the big decisions, but with how you respond when things get hard.
Resilience under pressure
Keeping going when the goal seems to keep moving further away. Winnifred shows what helped her when, after twelve hours of swimming, she learned the finish was still far off.
Getting comfortable with the uncomfortable
Seeking out the hardest part on purpose works as a growth strategy, for people and for teams. Winnifred shows what that looks like in practice.
Unbreakable teams
Her team of seven had never guided a Channel crossing before. Yet official observers called them the most professional team they had seen in three years. Winnifred translates that into how a team moves from vision to execution, even without prior experience.
Positive thinking as a performance tool
Complaining less and turning that energy into action. Winnifred backs this up with insight from neuroscience and makes it directly usable on the work floor.
Participants leave with a clear framework and concrete steps to build ownership into daily work, with direct impact on collaboration, client value and results.
What you take away
- How to take ownership of a situation you did not choose
- How your team keeps performing during a reorganisation or major change
- Why starting small and thinking big are not opposites
- When a protocol helps you, and when you need to let it go
- How to move into action instead of getting stuck in complaining
Audience
Teams and organisations in the middle of change or reorganisation, and leaders looking for an inspiring speaker on resilience.
Format
A keynote of forty to sixty minutes, including interaction and a concrete framework to take home.
"Winnifred Noorlander's story moves you, inspires you and pushes you into action."
Corianne Visser
Director Marketing & Communication, Conclusion
"Winnifred's talk hits home. It is so genuine and touches on themes that matter to us too: perseverance, mental strength and the role sport plays in that. If you ever get the chance to hear her speak, take it."
Joris Molenaar
CTO, Navara
"An absolute eye-opener, highly recommended. Inspiring to see how you can stay on course, literally and figuratively, in choppy waters."
Marguerite Fraser
Head of Talent, Morningstar
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